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The Truth About the Martial Arts Business-John Graden: The Inside Story
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If You are Serious About Growing Your Martial Arts School, Grab This Book Now!The Classic Book on the Martial Arts Business Updated and Revised
This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.
No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!
You will learn:- How to set your tuition.
- How to analyze and modify your curriculum to increase value and retention.
- The critical importance and methods of providing your new students with "instant value" to get them excited to enroll.
- If you have the right stuff to own a school with a 100 question survey.
- How to use your school to build wealth for your family.
John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely discarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!
(Lest any naysayers regard the concept of "safety" and "fun" as somehow being contrary to "real" martial arts training, I refer them to the summary chapter entitled "A School Full of Pooh Bears"--it will open your eyes!)
I like that. Get the book. You'll like it, too.
˃˃˃ Also see "Who Killed Walt Bone” by John J. Graden.Inspired by the writing style of James Patterson or Harlan Coben, “Who Killed Walt Bone” is a true coming of age story with drugs, sex, and murder all set in a 1970s karate school.
˃˃˃ About the AuthorA Self-Publisher Hall of Fame inductee, Tampa Bay resident John J. Graden has written many books on martial arts, self-defense, personal development, and near-death experiences.
Scroll up and grab a copy today.- Sales Rank: #527759 in eBooks
- Published on: 2014-01-02
- Released on: 2014-01-02
- Format: Kindle eBook
Review
His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. -- Mike Anderson, Founder PKA and WAKO;br His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO;br I have added $50,000 to my income this year after reading this book. It is right on the money. -- Eric Jenson-XL Martial Arts Academy, Mandurah, Australia;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. -- Terry Bryan;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. --Terry Bryan;br John Graden is an excellent fighter and a great writer. This book is his best ever. -- Mike Anderson -- Publisher, Main Event magazine;br John Graden raises the bar again with this groundbreaking book. -- Joe Lewis -- World Karate Champion;br John Graden shows you how to succeed in the Truth About the Martial Arts Business -- Brian Tracy - Leading personal and professional development expert;br This book and his new organization are the latest pinnacles of an already groundbreaking career. -- Joe Lewis, World Karate Champion;br This book and his new organization are the latest pinnacles of an already groundbreaking career. --Joe Lewis, World Karate Champion
A world-caliber martial artist, John Graden has combined his high technical standards and superb teaching skills with proven business systems to show you how to succeed.
Brian Tracy, personal and professional development expert @ BrianTracy.com --Brian Tracy, Personal and Professional Development Leader
His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO
From the Publisher
Through this book you will learn:
1. How to set your tuition?
2. How to analyze and modify your curriculum to increase value and retention?
3. The critical importance and methods of providing your new students with "instant value" to get them excited to enroll?
4. If you have the right stuff to own a school with a 100 question survey?
5. How to use your school to build wealth for your family?
6. How your experience as a veteran black belt may be costing you students everyday?
7. The key reasons that schools struggle?
8. How to choose the right location.
9. How to convert 80% of your trial lessons into students?
10. How to take the focus off of sales and into the classroom?
11. A dozen proven and powerful revenue streams?
12. What it is really costing you to enroll a new student (Hint - Most schools pay upwards of $200 per new student!)?
13. How to make cash-outs work to build wealth without robbing your school?
14. How to improve retention and increase the quantity and quality of your black belts
John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.
The odds are very high that at some point you will get this book, so why wait?
From the Author
For over a decade, as the founder of NAPMA and now MATA (the Martial Arts Teachers' Association), the top schools in the world have opened their doors to me to show me exactly what they do to attract and keep a steady stream of students. That information is contained in this book. If you operate a school may I suggest that you will have a much higher chance of making it grow with this book than without it. You can either, "Learn your way to the top or earn your way." Learning your way is much faster and far less expensive.
Most helpful customer reviews
9 of 10 people found the following review helpful.
Too much self-advertising
By Ulf Erling Emsãžy
I've enjoyed Graden's previous books much more. There is not much new information in this book, and the book contains too much advertising of his own companies and his former student's companies. It seems that the whole purpose of the book is to make you a customer of his company. Not worth buying.
4 of 4 people found the following review helpful.
A good quick read
By Jacob Dempsey
There is enough good information to make the read worth it, but the constant up selling is a bit obnoxious.
5 of 6 people found the following review helpful.
John Graden does it right AGAIN!
By Dwight Woods
John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age.
He does it with the insight of someone who has obviously "been there and done that".
This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.
No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!
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